Mayrhofen, Austria and those COWS~

Welcome parade

This country farm girl could not wrap her head around the attraction of a cow parade of Mayrhofen, Austria. Oh, I love ’em, I went to cow parades growing up, for sure. I was a 4-H girl, granddaughter of a dairy farmer, had a horse, 5 acres… but what was this attraction in Europe of a cow parade? Attracting thousands of tourists a year, Mayrhofen, Austria is world-renowned for their Almabtrieb (we Americans lovingly call this event “the cows coming home.”) 

Here comes the cows!

I was not prepared for the spectacle of this “shin-dig” taking place in this little town of Mayrhofen, Austria celebrating the Alpine milking season. Who knew? The bigger the bell the better the milk producer ~ way to go Bessie! 🐄

A few years ago, my friend Sybille took me on a day trip to Bregenz, Austria. In this quaint Austrian town, we learned all about the Alpine dairy production and cheese making at the Alpine Kase Bregenzerwald. Also known as the cheese strasse, (street) this was a really cool tour. I highly recommend a visit to this area of Austria.

Beautiful Austria - untouched
our digs

Our lovely B&B – Gästehaus Oblasser

We booked our stay at the Gästehaus Oblasser just on the outskirts of the town of Mayrhofen and it was idyllic and completely Austria. Owners Maria and Andreas run this family-friendly B&B in the Mayrhofen valley. Their attention to detail, gorgeous furnishings, wonderful breakfast, and helpfulness has me looking forward to another visit. Their tagline is “Urlaub mit Freundin.” (Vacation/Holiday with friends) This phrase is appropriate because it is exactly how we left. We are hoping to return in 2018.

Gästehaus Oblasser

As soon as we arrived Maria had several sheets of information for us that included all the weekend events, concerts, and fun happenings throughout the town. She must have anticipated my excitement for my first visit here.  

Traveling with pets?

We bumped into my friend Betsey (from Stuttgart) at the parade and they were staying at a pet-friendly hotel in Mayrhofen, Hotel Amadeus (Teckel Hotel.) She raved about how they doted on her puppy, making it very easy to travel throughout the region with their fur-baby. These pictures are from her stay ~

Town of Mayrhofen

The little town of Mayrhofen, Austria comes alive in September and October every year for this annual celebration. From parades to live concerts for several weeks, it is a booming part of tourism for this town. Nestled in the Zillertal valley it’s a perfect location for summer and winter vacation.

Beautiful town of Mayrhofen

Green girl!Summer Fun

During the summer Mayrhofen is alive with outdoor recreation and lots to do ~

BergbahnMountain Train

Mayrhofen Bergbahnen

This super fun ride up the mountain is not for the faint of heart or those afraid of heights. We headed up the first portion of this ride and then realized we still had several meters to go. We had fun. Tickets were about €15/person and took us up to both levels, but the lift closes at 4:30 p.m. in the windy weather.

Views of the valley - Austria


Hiking (wandern) around the Zillertal with so many optionsI was overwhelmed and excited about planning an August 2018 trip here. With a stop over at Maria’s and then hitting the hills, it will make a great mountain challenge. The High Alpine Park in the Zillertal Alps covers about 379km². There are several mountain huts along the way and if you would like to take a guided trail those are offered by the NaturePark. 

Para-gliding – we found so many para-gliding offers I was almost tempted – almost… maybe next year. Everyone we saw was in tandem, so that made me feel a little better. This company seemed to have quite a few on the beautifully clear day we went ~ Paragliding – Flugtaxi Mayrhofen . They seem to have summer and winter prices as well.

paragliding in Austria
Push Pin Travel Maps

Winter Sports and Rec

Green girl!

This part of Austria is stunning and I can only imagine what it is like in the winter. As you can see, we had snow-capped mountains in early October. Although it was a bit chilly at the top of funicular it was still quite pleasant. 

Wintery Snow pictures

Lots of skiing

Touting as the world’s largest ski valley with over 515 km of ski routes, Mayrhofen attracts skiers from all over the world. This entire valley in Austria is filled with ski busses. With 25 ski school and almost 500 instructors, they have plenty of opportunities to learn for new skiers or kids. Cross-country ski trails make up about 180km of the over 500 total. They are rated some of the best groomed slopes in Europe let alone Austria.

Cross-Country Skiing Paths

Winter Hiking

There are lots of opportunities for winter hiking along the Finsingbach river that runs through the valley of the Zillertal. There are about 400 km in winter hiking trails from easy to difficult and usually have a Tyrolean hut along the way.

Other winter fun  – whether you would like to go for a toboggan run, ice skate, carriage rides  

Winter Beauty

Surprisingly, there was so much activity in this quiet little hamlet of Austria – I would think you would never get bored! Think I found another Austrian favorite.

Good EatsWhere to eat!

Our first night in Mayrhofen I made reservations at Gasthof Perauer rated one of the best restaurants in the area. Also, since we were not sure about reservations in this part of Austria we arrived 30 minutes early for our reservation. Thankfully, they had a lovely bar where we enjoyed a drink before our table was ready.

The restaurant has a beautiful historical wood carving interior and authentically decorated with historical carvings from the area. The restaurant patio was big and wrapped around the hotel. This adorable restaurant in Mayrhofen was wonderful and we were psyched to have a patio view. It was quite lovely, and I was very glad we had indoor reservations, Austria hasn’t got the memo on smoking in restaurants yet. The restaurant menu wasn’t huge and what we saw passing us looked fantastic. We ordered goulasch soup and Zweibelrostbraten (Beef Roast with onions) and it was GREAT! Our service was fast and attentive. Our waitress was very pleasant. They also helped us hail a cab because the rain was coming down pretty hard.

Erlebnis Sennerei

©TWW - snail

On parade day in Mayrhofen, we found the Erlebnis Sennerei also known as the BIG TENT. However, this tent is on the northern end of town – you’ll have to walk outside the town to get to it, but it was only about a kilometer. Nevertheless, the walk was refreshing and it is right across the street from the “cow pen.” This pen was also where the cows were kept to chill after the parade. Lots of picture opportunities.

We enjoyed a bite here to while we watched some Austrian dancers too ~ 

Mo’s – we had wanted to stop in at Mo’s Cafe but unfortunately, it was closed on Sunday. The restaurant had great reviews and it was always busy. 

©TWW Stop sign girl

Be prepared for crowds if you visit the Zillertal in Austria for this event. I was very grateful that our accommodations were on the outskirts of Mayrhofen. There was a lot of partying going on well into the night. 

When we were getting ready to leave Austria the cows seem to follow us saying, “Don’t leave just yet, don’t forget about us!” They were all over the valley bringing this girl right back to the farm.

It’s always an adventure when you ©Travel with Wendy!

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Mayrhofen Pin - Austria
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